Fuel Cell News Programs and Rates for 2004
(All Rates are Net)

    If you would like to discuss the most cost-effective way for your company to generate awareness for your products and services, please contact:

Robert Hoskins
Fuel Cell News
Phone:  (480) 218-4441
Email: rhoskins@bbwexchange.com 

Monthly Advertising Positions

Gray Product Buttons

    One of our most successful sponsored links are the gray product advertising buttons located below the advertising banners. The buttons are very successful because most readers don't realize they are advertising buttons. Depending the buttons selected, they will generate thousands of click thrus to the advertiser's website. The product must match the product button category, which include antennas, basestation radios, customer premises equipment, towers, WLANs or hotspot access points, test equipment such sprectrum analyzers, software, and cabling. The gray product buttons cost $100 per month per button.

Click here to purchase a Gray Product Button Sponsorship with a valid credit card.

Email Newsletter Sponsorship

   Each week we publish a weekly newsletter that goes to more than ~10,000 readers, which have signed up for a free double opt-in, subscription.  The sponsorship consists of a space for a 150x150 dpi graphic and up to 250 words of text to describe your product or service. Click here for recent newsletter sample.  This cost is $1,000 per issue. Ad deadlines are Wednesday prior to publication.

Click here to purchase a Newsletter Sponsorship online with a valid credit card.

    One of the most researched resources on the Internet is BWE's broadband wireless business directory. If you would like to list your company in one of BWE's online Directories the cost is only $250 per year.  

Click here to purchase Company Listing online with a valid credit card.

Business Lead Generation Program

    The BWE Lead Generation Program addresses one of the biggest challenges that consultants, systems integrators and equipment vendors face in today's business climate, finding qualified business prospects that want to buy products and services to build their broadband wireless networks.

    Each month BWE collects hundreds of leads from a variety of sources including pop-up advertisements, lead referral forms and online subscription qualification forms. The leads reflect a growing number of businesses and entrepreneurs that are planning to build Wi-Fi Hotspots, Wireless Internet Service Provider (WISP) operations and Wireless Local Area Networks (WLANs) for corporate enterprise customers.

    BWE's Business Lead Generation Program is divided into two categories, raw and qualified leads. Raw Lead Generation Program participants will receive a daily stream of unqualified leads from prospects that have expressed an interest in building a broadband wireless network and that have requested a quote on products and services. Qualified Lead Generation Program participants will receive qualified leads from customers that have actually responded by filling out a survey that details their planned purchase and spending information.

    As an added bonus, all BWE Business Lead Generation Program participants will receive attractive discounts on BWE's advertising banners to help their companies further establish their brand name awareness and recognition with the publishing group's readership.

Classified Ads

    Fuel Cell News provides a Classified Ad Section that costs $25 per ad per month. Classified Ads are very economical way to get good exposure on the Fuel Cell News web site. 

Direct Email Advertising

    Fuel Cell News does not rent out mailing lists. However, we will send a text or HTML document to our readers who have opted-in for certain types of information.  The cost to send a text email to the following lists is $500 per mailings. The cost to send an HTML document is $1,000 per mailing. The following opt-in lists are available:

* Broadband Wireless Exchange Newsletter
* 802.11a Newsletter
* 802.11b Newsletter
* 802.11g Newsletter
* Fuel Cell Newsletter
* OFDM Newsletter
* Free Space Optics Newsletter
* Spectrum Resellers Newsletter
* Wi-Fi Zones Newsletter
(Click here to add your name to one of Fuel Cell News Newsletter opt-in lists)

Discussion Group Email Sponsorship

    Fuel Cell News maintains three discussion groups, which include the Main Group, a Public Relations Group and a Sales Group. At the bottom of each email, there is a space that sponsors can put up to 100 words of text.  Every time someone posts a message, the sponsors advertisement will be sent to every member of that group.  Sponsorships are purchased in monthly increments. The cost for a Discussion Group Email Sponsorship is $100 per month.  

Budget Advertising on Fuel Cell News

    In addition to Fuel Cell News advertising options, we have worked closely with Google to develop a budget advertising program that will allow customers to spend as little as $50 to advertise through Google's Adwords Program. Advertisers only pay when a reader clicks on their advertisement. These ads are the text ads located at the lower right-hand side of each page. The cool thing is that these ads are content -based ads and will only serve up ads that match the page's content. So a story about wireless radios, will contain ads from radio manufacturers. The same goes for antennas, free space optics or towers. This is the best program for advertisers on a limited budget.

Advertising Creative Services

Small Banner Ads (120x60)	$100
Small Banner Ads Animated (120x60)	$200
Large Banner Ads (468x60)	$300
Large Banners Ads Animated (468x60)	$500
Pop-Up Ads (adjustable)	$1,000
HTML Email Ads (adjustable)	$1,000

    Fuel Cell News outsources all of our creative services for creating banner ads, pop up/under ads and html direct mail pieces to a web design firms.  Please click on one of the links above if you need a advertisement produced for you.